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Drip marketing
Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages, including emails, social media posts, postcards, phone calls, brochures, and printed newsletters.
In many cases, drip marketing uses automated services to send out these messages at certain points in time, allowing companies to send responses immediately after a consumer expresses interest in the information.
Drip marketing refers to an agricultural term.
Similarly, marketing professionals who use drip marketing campaigns try to give consumers information they need, on a regular basis, and are careful not to overdo it.
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